Entering the European market requires more than translation or distribution agreements. It requires an understanding of European buyers, expectations, compliance considerations, and long-term relationship building.
Trade-Link Co. acts as a Europe-based market entry partner for Japanese manufacturing SMEs. We support careful and structured expansion into Europe, without aggressive sales tactics or loss of control.
Services
European Market Entry Support
- Market positioning for Europe
- Buyer and use-case profiling
- Go-to-market structure for early European sales
- Alignment of expectations between Japanese suppliers and European customers
Sales & Representation Support
- Initial customer conversations
- Lead qualification and follow-up
- Technical clarification and communication
- Coordination of demonstrations, meetings, and pilot projects
- Support during European market activities and local coordination
Long-Term Partnership
Trade-Link Co. focuses on long-term partnerships built on trust, clarity, and continuity.
We do not operate as a distributor or reseller.
Engagement Model
Trade-Link Co. works on a retainer-based engagement model combined with a success-based commission on closed European sales.
This structure ensures:
- Clear commitment on both sides
- Consistent representation in Europe
- Alignment of incentives
Engagements are structured to support long-term cooperation and continuity.
About Trade-Link
Trade-Link Co. was established in 1992 to facilitate trade between Japan and Europe.
Over the years, the company has supported a wide range of Japan–EU business activities, acting as a local liaison and representation partner for Japanese companies operating in or entering European markets.
Today, Trade-Link Co. operates with a focused specialization: supporting Japanese manufacturers of industrial inspection, sensing, and measurement equipment in their European market entry.
This focused approach allows Trade-Link Co. to provide careful, informed, and long-term support tailored to the expectations of both Japanese suppliers and European customers.
